Specialty coffee cooperative
A farmer co-op lands its first specialty roasters in Asia
A 200-farmer cooperative used Brendly to reach specialty roasters directly, telling its origin story in Japanese and Korean.
- sample requests from roasters
- 64
- sample requests from roasters
- recurring roaster contracts
- 3
- recurring roaster contracts
- price per kg vs. local collectors
- 2.1×
- price per kg vs. local collectors
The challenge
- Most of the harvest was sold to collectors at commodity prices.
- No direct relationships with specialty roasters abroad.
- Limited English and no Japanese or Korean capability within the co-op.
What we deployed
- 01
Market Intelligence identified Japan, Korea and Australia as the best markets for traceable micro-lots.
- 02
Buyer Discovery mapped 180 specialty roasters and green-coffee importers.
- 03
Outreach and the Global Brand Agent told the farmers’ story in local languages, with cupping scores and lot data.
- 04
The Sales Assistant handled sample logistics and follow-ups after cupping.
Timeline
Week 1
Lot profiling and market selection
Month 1
Outreach live in Japanese, Korean and English
Month 2
64 sample requests dispatched
Month 5
First recurring contract signed
Results shown are illustrative of a typical engagement.
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