Coconut derivatives exporter
From two brokers to direct buyers in 11 countries
A family-owned coconut processor used Brendly agents to reach importers directly, reply around the clock and ship its first direct container to Rotterdam in month four.
- qualified buyer conversations in 90 days
- 47
- qualified buyer conversations in 90 days
- countries with active buyers
- 11
- countries with active buyers
- average first reply (from 14 hours)
- < 3 min
- average first reply (from 14 hours)
- margin compared to broker sales
- +22%
- margin compared to broker sales
The challenge
- Over 80% of revenue came through two local brokers who set the price.
- No English website or catalog, so overseas buyers could not verify the company.
- Inquiries from Europe and the Middle East arrived overnight and waited 12–18 hours for a reply.
- The team was unsure which EU documents and certifications were required for food-grade coconut.
What we deployed
- 01
Market Intelligence ranked 14 markets by import volume, price and competition. EU and the Gulf came out on top.
- 02
Buyer Discovery verified 310 importers, food manufacturers and distributors with named decision makers.
- 03
Outreach ran sequences in English, German, Dutch and Arabic, personalised to each buyer’s product range.
- 04
The Sales Assistant answered WhatsApp and email 24/7 and drafted FOB/CIF quotes for the owner’s approval.
- 05
Export Docs built an EU compliance checklist and drafted invoices and packing lists for every shipment.
Timeline
Week 1
Export-readiness audit and market ranking
Week 3
Agents live, with a 4-language website and catalog
Month 2
First 12 sample requests shipped
Month 4
First direct 20ft container to Rotterdam
Results shown are illustrative of a typical engagement.
Next case study
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