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SMERattan & furniture

Rattan furniture manufacturer

Rebuilding an export pipeline after losing its biggest buyer

When its largest European wholesaler stopped ordering, a Cirebon workshop used Brendly agents to rebuild a diversified pipeline of retailers and interior designers.

New YorkParisBarcelonaRotterdam
retailer & designer leads in 4 months
128
retailer & designer leads in 4 months
new wholesale accounts
9
new wholesale accounts
export markets with repeat orders
0 → 4
export markets with repeat orders

The challenge

  • One buyer accounted for most export orders, and that buyer stopped ordering.
  • Trade fairs were expensive and produced few qualified leads.
  • The product catalog was a PDF in Indonesian with no pricing tiers.

What we deployed

  1. 01

    The Global Brand Agent launched a 4-language catalog website with MOQ and pricing tiers.

  2. 02

    Buyer Discovery targeted boutique retailers, hospitality projects and interior studios.

  3. 03

    Outreach ran visual-first sequences with lookbooks tailored to each buyer type.

  4. 04

    The Sales Assistant qualified inquiries by volume, timeline and destination port.

Timeline

  1. Week 2

    Catalog website live in 4 languages

  2. Month 1

    Outreach to 600 retailers & studios

  3. Month 3

    First mixed container to the US

  4. Month 4

    Nine wholesale accounts active

Results shown are illustrative of a typical engagement.

Next case study

Giving a regional sales team 3× the distributor coverage

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