Packaged food & spice manufacturer
Giving a regional sales team 3× the distributor coverage
A national food brand deployed custom Brendly agents inside its CRM so a five-person export team could cover distributors across the Gulf and ASEAN.
- distributors covered per sales manager
- 3×
- distributors covered per sales manager
- new distributors onboarded in 6 months
- 6
- new distributors onboarded in 6 months
- time spent on research and follow-ups
- −40%
- time spent on research and follow-ups
The challenge
- Five export managers were responsible for more than 20 countries.
- Distributor research and follow-ups were manual and inconsistent.
- Halal and labelling requirements differed by market and slowed onboarding.
What we deployed
- 01
Custom agents were integrated with the client’s CRM and ERP, with SSO and audit logs.
- 02
Buyer Discovery and Outreach worked distributor territories by priority.
- 03
The Export Docs Agent generated market-specific labelling and halal checklists.
- 04
Weekly pipeline reports went to regional managers and leadership.
Timeline
Month 1
Security review, CRM & ERP integration
Month 2
Agents live in two territories
Month 4
Rolled out to all five territories
Month 6
Six new distributors onboarded
Results shown are illustrative of a typical engagement.
Next case study
From two brokers to direct buyers in 11 countries
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